Over The Wall Camp is proud to announce the launch of its refreshed brand identity!
You might have noticed we look a bit different today – very different, in fact! In our 25th year, we’re proud to unveil Over The Wall Camp’s new look and feel.
This rebranding comes at a pivotal moment as we celebrate our 25th anniversary and have acquired our permanent home in Derby, further solidifying our commitment to enriching the lives of children facing long-term health conditions.
A fresh look for a new chapter
After nearly a decade with our previous branding, we recognised the need for a fresh and modern identity that truly captures the magic of what we do at Over The Wall. In a fast-evolving world, it’s crucial for us to stay fresh and relevant, ensuring that our brand continues to connect with new generations of campers, supporters, and volunteers. With the input of our dedicated staff and volunteers, we’ve created a brand that reflects the heart and soul of our mission—providing life-changing camp experiences for children who need them most.
Keeping it in the family - Rebranding process
The development of our new brand identity was a collaborative effort, with insights from our staff and volunteers playing a crucial role. Their feedback ensured that our new branding truly represents Over The Wall’s core values and the transformative impact of our camps.
In keeping with our inclusive approach, we’re also launching a Camp Mascot design competition, inviting our campers to contribute to this new chapter. The winning Mascot design, chosen by our volunteers, will become a beloved symbol of our camps, symbolising the energy of Over The Wall.
New Look, Same Mission, More Magic
While our look may have evolved, our mission remains unchanged. Over The Wall continues to be dedicated to providing free, transformative residential camps that offer fun, friendship, and adventure for children with serious health challenges. Our new brand identity captures this enduring commitment and promises even more magical experiences for our campers and their families.
